How DealUmpire leads the industry #DailyDealChat innovative series

By taariq | Published: October 27, 2011

At Stanzr, each day, we learn of the many new ways that companies and teams are building real-time and synchronous communities in social media.

A new innovation that we’ve seen and want to share is the idea of the “hosted industry chat”. This is where one of our chat moderators invites a company to host a public, social media, event among industry insiders and experts.

The team behind Deal Umpire saw a need for industry conversation and created #DailyDealChat http://stanzr.com/dailydealchat. Unlike general industry chats, each week, a new DailyDeal industry brand takes up a leadership role and drives the conversation and community for an entire hour. The most common analog version may be a sponsored industry seminar.

Below are the top 3 benefits that we think make this a great community and customer engagement strategy:

1. Industry Leadership and Thought Leadership: What’s the fastest way to thought leadership and industry visibility? Throw an event for your industry and invite industry leaders to participate and share their vews. No conference room or expensive location setups needed. DealUmpire only needs to invite customers to an easy location where all participants can share their best industry insights.

2. Free Quality Content: OK, again, easy win here. In the DailyDeal space, change is revolutionary and fast. Keeping up with relevant content to share is hard. However, if an industry partner is sharing their insights and hosting a conversation, who’s doing the content development work? DealUmpire is becoming the source for quality content in the DailyDeal industry, each week.

3. Cross-Promotion & Marketing: DailyDeal chat on Stanzr can be accessed anytime at http://stanzr.com/dailydealchat. Thus, DailyDealChat is a cross promoted destination for an industry. DealUmpire has made it extremely easy for its industry peers to their brands, using social media. Twitter, LinkedIn, and Facebook. All DailyDeal companies participating in the chat benefit, especially if their best messages are shared and re-tweeted.

In Social Media, the objective is to engage and share in the social channels and networks. Deal Umpire is converting the social stream into a real-time industry conversation platform for DailyDeal companies. We expect that its brand and influence will continue to grow accordingly. Why don’t more companies do this today?

Thanks to the Deal Umpire team for Social Media innovation that we hope other companies will follow. #DailyDealChat is every Thursday afternoon at 12PM Central Standard Time at http://stanzr.com/dailydealchat. Come experience an industry conversation.

Posted in Brand Awareness, Conversations | Leave a comment

How a YCombinator startup hosted 107 of its customers in real-time social media conversations

By taariq | Published: August 30, 2011

Crowdbooster is a social analytics and optimization platform with a large base of fans and customers for its flagship product. In June, it wanted to give away 50 beta invitations to their community. They wanted to reach some of the most vocal and active community members, but they did not want to have to spend hours identifying and reaching out to them individually. How could the team increase engagement in social media, invite in the most vocal community members, and give back to the community without spamming?

 

Welcome to #SMOchat!

#SMOchat launched as a weekly Social Media Group chat, hosted by the CrowdBooster team.  Broadcast on Twitter, Facebook, and Linkedin, in real-time. Crowdbooster customized its conversation landing page against which they executed a smart email campaign to encourage participants to join the chat at a specified URL, http://stanzr.com/smochat and at an appropriate time.  Crowdbooster smartly integrated all the best practices of measurement of an email and social media marketing campaign which taught us a few things about best practices for Social Media chat promotion campaigns.

  1. Social Media chats can be integrated into traditional marketing campaigns, including email and display marketing
  1. Smart Social Media chats will include marketing performance targets like other marketing media, including referral URLs and click-tracking.
  1. Smart Social Media chats don’t discriminate between Social Networks and force customers to engage on one social network, but allows all customers to engage from their preferred social graph or no social graph. The customer is more important than their social network.

#SMOChat’s Social Media Chat Performance

Social Media Chat #SMOchat: What do you Measure in Social Media?
Marketing Channels Email, Twitter & Stanzr
Conversation & Chat Platform Stanzr
# of Registrations 109
# of Active Speakers 41
Participant Networks Twitter, Facebook, Linkedin
Twitter 94
Facebook 4
Linkedin 4
No Social Network 5
Conversation Messages 585
Conversation Page Views 787
Beta Invitations Requested 24 (50% of target)
Chat Transcript (http://stanzr.com/SMOchat-2011-6-14-First-of-all-what-do-you-measure)

 

CrowdBooster continues to grow its community, in real-time and it’s good to see a community of friendly faces, customers and fans, coming together in real-time. You can request access to a Stanzr private beta simply by requesting one here.

Posted in Brand Awareness, Conversations, Customer Insight, Social Business, Tweet Chats | 1 Comment

Why tweet impressions and reach may be the most meaningless numbers in Social Media Chats

By taariq | Published: July 25, 2011

A number of Twitter chat community leaders sometimes participate in the practice of promoting tweet impression and reach chat metrics with their chat transcripts at the end of their tweet chats. We’ve noticed figures ranging in the low millions of impressions, across thousands of reached accounts. For those tweet measurement services that don’t break Twitter API TOS by republishing and then charging for Twitter HTML transcripts, their metrics of measurement are sometimes correct, but mostly meaningless. Companies seeking to launch Social Media Chats, as a marketing tool, marketers risk chasing these numbers without verified numbers or worse, with little to show for the millions of impressions. We point at ourselves as falling into this trap, as well. Here are our 3 thoughts on these numbers.

Twitter Impressions are not online advertising impressions
We know that Twitter impressions count the number of possible viewers of a Tweet in the stream. However, this definition appears to fail the definition of an online advertising impression and its counting. According to the IAB 2006 Audience Measurement and Advertising Campaign Reporting and Audit Guidelines we have the following definitions:

“Ad Impression – A measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user’s browser — therefore closest to actual opportunity to see by the user.” Page 5, Section 1

“Ad Impression Counting – A valid ad impression may only be counted when an ad counter receives and responds to an HTTP request for a tracking asset from a client. The count must happen after the initiation of retrieval of underlying page content.” Page 5, Section 1.1

In short, an online impression, usually used in advertising, requires a request from a user’s browser and must be counted when the request is received from the server. Are twitter measurement tools counting the requests of all browsers that request a Tweet? If a Twitter measurement tool is not counting the actual request from the users’ browser, how are they counting an impression? Is impression the correct definition here? Should social media marketers even use this term?

www.Factcheck.org

Twitter Reach cannot be audited or fact-checked outside of Twitter
Given that Twitter can verify what users actually are online and observing tweets, it’s quite possible that the only company that can factually speak to tweet impressions will be Twitter, itself. Tweet or hashtag measurement companies have no way to verify how many users actually are impressed with a tweet, hashtag or advertisement in the Twitter eco-system. That capability is how Twitter monetizes its audience with customers willing to pay for audited advertising buys on the platform. Thus, what are we social media marketers purchasing when we pay for Twitter metrics from these services? Beyond counting the number of tweets, RTs, and mentions on a hashtag, is there any factual and auditable information to confirm that their numbers are factually correct? Not having facts is not a reason to stop commercializing impressions or reach. However, shouldn’t we as Social Media marketers be a little more rigorous and demand factual and credible data?

Millions of Twitter impressions with near zero Impact could get us fired
Can we play with a thought experiment with impressions and reach? Imagine you had the opportunity to stand in front of 6 Million people and speak to them for 1 hour. Then, at the end of that hour, only 40 people actually responded to your conversation or comments. Or, rather, imagine that in one hour you could knock on 40,000 doors and slip a note under the door, but at the end of that campaign, only twenty people actually came out to have a conversation. How effective are these campaigns? Social Media marketers looking at impressions practices by chat leaders risk being labeled as extremely ineffective in their communications if they boast reaching millions of people who didn’t care for the message. Social Media marketing executives and consultants need to be careful these millions of impressions don’t put their credibility, and then their jobs, at risk.

Social Media Chat community managers, moderators, and members should start measuring their community membership and community participation. How many people participated in your tweet chat? How many converted to participate after seeing a hashtag or promotion landing page? How engaged were your chat participants? If chat leaders really want bigger numbers, then extend their conversation communities beyond Twitter with the appropriate Social Media chat platform. Invite Facebook, LinkedIn, FourSquare and Google+ communities to participate. Grow the community across social networks so that the meaningful and measurable engagement figures can grow as well.

What are your thoughts? Do tweet impressions and tweet reach really give a factually correct story?

Posted in Conversations, Conversions, Tweet Chats | Tagged , , , , , , , , , , , , , , , , , | 5 Comments

Google+: How Social Media Chats take advantage of Google’s new platform to promote conversations & transcripts

By taariq | Published: July 24, 2011

Google+, as of this writing, has nearly 20 Million users subscribed in less than 1 month. For anyone in Social Media Marketing, this is a great opportunity to jump on another channel and engage with customers and prospects. A mixture of Facebook, Twitter, and Tumblr, all rolled into one, Google+ members can post and enjoy real-time commenting and increased search reach of their content with Google’s +1 integration.

However, some marketers have asked us whether they can take advantage of Google+ for real-time Social Media conversation or chats. From what we’ve studied of Google+ so far, we’ve come up with a few thoughts on how to use Google+ to make your real-time Social Media chat events a measurable success.

Promote your upcoming Social Media chats events via Google+:
Google+ is a great way to promote upcoming customer engagement. Google’s public stream works just like Twitter’s public stream. However, just like Twitter’s public stream, you need followers to have anyone see your posts. Make sure to promote your Social Media Chat event landing page to the public stream so that the chat is indexed and searchable in Google’s index. Be sure to take a picture of your chat landing page as Google+ allows posting of images, in stream. As another distribution channel, Google+ is more free visibility for Social Media chat events.

Promote your chat transcripts and highlights via Google+:
When your Social Media chat is complete, Google+ is another route to promoting transcripts and insights for discussions. A good Social Media chat platform will allow you to aggregate, curate, and publish the most relevant conversation messages that you can share on Google+ as a link or via curated insights to generate commentary via real-time comments.

Use Google+ real-time commenting system for commentary on your chat insights:
What were the top messages that were liked or replied to in your Social Media chat? What were the ke conclusions of the chat community? Share that content on Google+ as a snippet of insight and invite commentary. Google+ real-time commenting system is a great commentary collection tool for community opinions about your posts. Although some of the most commented posts on Google+ are about Google+, marketers who know their community should be able to nurture opinions and responses by re-using their best chat content. However, using Google+ comments as a real-time chat platform appears to confuse your audience. Do you want a comment or a conversation?

Google is a great platform to promote, share and generate conversation around your social media chats. Every marketer should leverage Google+ today to give their Social Media chats more visibility. However, we wouldn’t advise hosting a Social Media chat on Google+. Tomorrow, we’ll share why in a new post. If you wish to try our Social Media chat platform, private beta, click here for an invitation.

Posted in Conversations, Social Business, Tweet Chats | Tagged , , , , , , | 2 Comments

Social Media Chats: A new marketing channel for Netprospex & Genius

By taariq | Published: July 18, 2011

Innovative companies today engage prospects in the emerging “live web” of social media chats. These companies demonstrate how real-time, interactive conversations are essential for effective messaging, engagement, and nurturing of prospects not interested in receiving the next sales pitch. Below we review how Netprospex and Genius hosted a real-time, social media conversation on B2B Email Marketing strategies utilizing an innovative social media chat platform.

 

Why a chat on B2b lead generation?
On June 10th, Netpropsex and Genius launched #Leadgenchat. The aim of this chat was to launch a real-time conversation and community with senior level marketing executives. The utilization of a real-time, social media chat generated user contributed content, amplified brand equity within NetProspex’s target market.  It also allowed Netprospex to generate new leads and increase their email marketing performance. NetProspex found that the interactive chat provided benefits t not found with traditional webinars: less time commitment and dollars spent for content creation, the ability to append chat posts in real time to Twitter, one-to-one engagement and issue resolution with participants.

What happened?
With just one week of email promotion marketing to a small segment of its customers, Netprospex successfully attracted 57 registrations and 40 participants to its first Social Media chat. The conversion rate from registered attendee to conversation participant was 70%. As an experienced webinar marketer, we are familiar with the average 30% participant rate of registered attendees. Thus, Netprospex registration behavior outperformed the average webinar.

#LeadGenChat Social Media Chat Performance

 

Social Media Chat #LeadGenChat: B2B Email Marketing
Marketing Channels Email, Twitter & Stanzr
Chat Platform Stanzr
# of Registrations 57
# of Participants 40
Participant Networks Twitter, Facebook, LinkedIn
Chat Messages 274
Chat Page Views 425
Twitter Reach 48, 080 Twitter Accounts
Chat Transcript (http://stanzr.com/netprospex-leadgenchat-2011-6-Email-Marketing:-How-do-you-get-your-emails-opened-and-read)

source: Stanzr

Broadcast impact:

Netprospex and Genius #leadgenchat conversation was exposed to over 48,000 Twitter accounts in just under an hour and from 274 chat messages published to Twitter.

 

Lessons for other Marketers

There’s a community in your prospect list and they’d rather talk to you, directly, and learn about best practices and how they can take immediate action. They want to tell you their current practices and they want you to help them take immediate action. Talking with customers does not need to be an expensive endeavor and should be available across all social media in real-time.

If you like to learn more, ask us about our Limited Private Beta for Social Media Marketers and Community Managers.

Posted in Conversations, Conversions, Lead Education, Lead Nurturing, Tweet Chats, Webinars | Tagged , , , , , , , , , , , , , , | Leave a comment

Why Social Media chats deliver quality content that supports corporate blogging and content marketing

By taariq | Published: June 7, 2011

Content Marketing requires generation of fresh prospect-centric content. Social Media Chats are an opportunity for marketers to host conversations around the most relevant and critical issues of their customers. Social Media chats are real-time, online conversations: A community organizes around a topic in a scheduled, moderated manner, discussing the topics set by the moderator at a specific time. These chats create crowd-sourced content can act as both a blog post and a source for more content marketing around critical customer pains. Over 600 pieces of quality content can be generated in just an hour of conversation. Social Media Chat transcripts deliver content marketing professionals a rich resource to further engage and nurture prospect education in the funnel.

Beyond Forum Software
In the past, customer opinions were relegated to forum software or communities. Forum software supplemented online Customer Support, but was silo’d away from the marketing, sales and lead generation activities. On forums, customers could ask technical questions or share complaints about product features and processes that caused problems.

In our research, we asked many senior marketing executives whether these forums were sources of customer insight or sales conversions. We learned that forums mainly host “application or service users” and not the buyers, critical to the sales and marketing funnel. Therefore, forum posts were not valuable communications to the marketer and were hard to mine in order to separate business need from support needs. Lastly, the asynchronous features of most forums meant that marketers could not further investigate customer needs, at the time of a post. Real-time social media conversations do not suffer these disadvantages. Marketers execute chats as scheduled, moderated events. Prospective buyers and customers can come together in a scheduled manner to discuss the high-level issues organized by the marketing team.

Search Engine and Socially Optimized
Content generated to engage customers ideally should come from customer experiences and customer opinions. A content or web-marketers dream is to secure content that is socially viral and SEO Optimized. Quality Social Media chat events create content that mainly consists of words and terms from the chat participants, the customer. To secure insights into the exact terms that customers use when in the buy-cycle is an advantage. A Social Media chat is a cheap, fast way to source these terms. Quality Social Media chat transcripts are search engine friendly, ensuring that marketers can take advantage of prospect conversations to attract similar prospects in the search-cycle of their solution discovery. Socially optimized chats allow prospects and customers to share the best insights of the chat across their own social graph. Leveraging LinkedIn, Twitter, and Facebook, marketing executives can let their prospects share comments in real-time and through the chat transcript.

High volume and high quality content at lower cost
On Stanzr, the average chat generates approximately 600 messages for every 40 participants. The best Social Media Chats break up an hour into six or five thought leadership and customer education topics. Prospects and customers who join these moderated conversations are motivated to share their most constructive opinions in a public forum. The large amount of high quality content can supplement a content-marketing editorial calendar. Chat transcripts posted as blogs can deliver education, secure comments, and be a source for new blog content.

Attract prospects to a Social Media chat, where, with little pressure they can engage and discuss the issues and questions on the topics of your business solutions. Make it easy and frictionless to engage and share insights. Leverage the content produced into a search-engine friendly transcript for current and future prospects. Finally, create a community where prospects can learn and share knowledge. This will take pressure off the content marketing team and increase opportunities for sales and marketing teams to align with current prospect needs. Would you like to turn your customer and prospect audience into a content marketing engine? We have 5 private beta invitations left for a free Social Media chat. Request a trial today.

Tell us what you think? Is a scheduled, real-time, Social Media conversation a substantial opportunity to drive more quality content marketing for your industry or business?

Posted in Conversations, Lead Education, Lead Nurturing, Social Business, Tweet Chats | Tagged , , , , , , , , , , , , , , , | 1 Comment

Multi-column Twitter clients can make you dumber in Social Media conversations or chats

By taariq | Published: June 4, 2011

You can’t participate in a quality Social Media chat on a Twitter client because Twitter clients encourage multi-tasking, via multiple-columns or feeds, which we already know may make us dumber. To get smarter during a Social Media chat, we need a conversation platform dedicated to focused conversation. If we’re destined to use Social Media to make us smarter, then why would we use a client that would make conversations harder? When next you join you’re a Social Media Chat, make sure to check you have the right equipment and do the following:

 

1. Discard your multi-column twitter client: If you want to get smart on a Social Media chat, discard your multi-column Twitter client and find a Social Media chat tool designed to host a real-time conversation in Social Media. It should have 1 column for one conversation at a time and it should be real-time. Conversations are easier to engage when they’re in real-time so find a new platform that doesn’t put up with delaying the conversation. If your Social Media conversation tool is not real-time, then you’re talking in echoes. Yes, you can always go back to the many-column tools when the chat is finished.

2. Join a chat or consider starting a chat on a critical topic you consider important: A quality Social Media chat lives well beyond Twitter. It will have a blog, a landing page, and an archive of previous conversations that anyone can look to for additional insights. Chats should be easy to launch and to build into an audience. Your Social Media chat platform should also enable you to publish your chat archives freely so that you can build feedback and virality into your chat efforts. You may also discover that Social Media chats are easier than blogging!

3. Get a chat transcript you can share: At the end of any Social Media chat, you should collect a chat transcript of the key insights and exchanges of the chat. This is a great resource that you can review, use as a reference, or share with others who may have missed the opportunity to learn. If you want to be a resource, then collecting chat transcripts of relevant conversations is one way to be influential and invaluable to others.

Getting smarter from a Social Media chat requires focused learning, collecting and sharing of the best thoughts of your community. A Social Media chat is a great way to engage with a group around a common topic. However, beware of mutli-columns clients. These clients will decrease your ability to focus, engage, and extract maximum value from social media engagement. As us about an invitation to our private Social Media Chat Demo.

Posted in Conversations, Tweet Chats | Tagged , , , , , | 4 Comments

2 Reasons Why Twitter Chats struggle to deliver sustainable audience engagement

By taariq | Published: June 2, 2011

Twitter chats are an amazingly new Social Media phenomena filling up the stream with online conversations that aren’t suitable for blogs or other social media platforms. However, as these social media chats continue to grow, they hit up against the limitations of large numbers. After fifty chat participants, the signal strength of a group conversation degrades. Without reasonable constraints, social media chats hosted on Twitter will simply be further noise added to the already busy information stream. Below are two reasons why Social Media chats will fail to deliver sustained, deep engagement that businesses need to compete for customer attention.


Photo: jamidwyer

Reason #1: Large Chats can be hard to ride
In his book, “Engage”, Brian Solis shares his 21 rules of engagement. These include Rule #17: “Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.” In a standard Twitter chat, it is easy to communicate intent. However, because most social media chats congregate around a special hashtag, there’s no way for chat moderators to establish and enforce their moderation standards. Twitter was not built as a chat platform. As such, chat moderators struggle to direct and manage the direction of their chat. At a small chat of five to ten participants, moderating order is easy. However, after a threshold of fifty participants, chat moderators may find themselves on a rodeo bull. Chat participants may go off topic, promote their own agendas or spam a chat with irrelevant information. Chad moderators need proper chat controls in order to scale engagement.

No Twitter TV

Reason #2: Twitter Chat Moderators focus on impressions hurts engagement
Many Twitter chat moderators and now some brand leaders have begun to take on the “Impressions” metric as an indicator of true reach and influence of their Twitter chat. However, tweet-reach is not a measure of effective engagement.  Engagement that can be measured by behaviors is more valuable  for marketers. Impression measurement is one metric and we use it ourselves, but as the key metric of a chat’s value, it’s a false lure. 1,000 followers of each of the participating 100 chat participants do not equate to 100,000 impressions for a Twitter chat. Impressions are not verifiable on Twitter, however, engagement is. Click-through and social media chat registrations indicate behavior. It would be more optimal to focus on tools that maximized desired behavior and measured the response of the audience to a call-to-action or specific, in-chat behaviors.

If social media chats are hard to control and if they continue to focus on the chase for impressions, chats will not scale with quality. If engagement, business objectives, and chat relevance, are not a priority, social media chats on Twitter will end up a passing fad. There’s an opportunity to create a quality experience with social media chats. Ask us about an invite to our private beta program. We’d love to share how our early customers are making chats winning engagement and conversation experiences.

Posted in Conversations, Social Business, Tweet Chats | Tagged , , , , , , , , , , , | 3 Comments

How #4SqCHAT delivers massive social Media engagement for foursquare and its users

By taariq | Published: May 31, 2011

#4SqCHAT launched its first chat on Stanzr on Memorial Day. We expected a low-turnout for the May 30th holiday, but were very impressed with the commitment and the interaction(s) of the more than 42 members of the #4SqCHAT community that drove the conversation during the hour. We observed ongoing engagement throughout the chat that further explained why this chat was successful. This constant enthusiasm is why Stanzr is lucky to have this community participate in its limited, private beta.

Source: 4SqINDY.com

Unbelievable Topic Focus

#4SqCHAT is run by 4SqINDY.com ; a Social Media community that talks about using Foursquare, every Monday evening, at 9PM EDT. This is a highly focused chat with extremely relevant topics. With strong moderation leadership and  tools, there is no conversational drift in the topic at hand, except for the occasional joke between friends. Thus, if a merchant or Foursquare user wants to quickly learn about mobile couponing effectiveness in Foursquare, this is the real-time conversation in which to participate and get educated, quickly. Some Highlights from the chat event:

Chat Duration

 Chat messages Chat participants Chat Page unique Views

Conversation Conversion Rate

1 Hour

 631 42 122

34.5%

 

With limited marketing to a blog post and tweets to the community, #4SqCHAT generated a conversation conversion rate of 34%. One out of 3 visitors to the landing page of the chat signed-up and engaged in the conversation for an entire hour. These numbers should be the envy of any marketing executive. #4SqCHAT didn’t even require 2 weeks of previous email-blast marketing to attend on a holiday.

Immense value beyond 140

#4SqChAT is a valuable community for a number of constituents that goes well beyond Twitter. #4SqCHAT delivers actionable insight and feedback that is of immense value to the following community members:

  • Foursquare Users and Super Users: Get knowledge on how to use the platform effectively, and stay updated on changes that affects play.
  • Foursquare Merchants: Get critical knowledge on how users are using Foursquare, and how merchants can benefit from the individuals playing the check-in game.
  • Foursquare Management: Foursquare’s management team gets a focus group, a customer satisfaction group, and an evangelist community, all in one place generating content and insight. No production costs. No promotional iPads.

Finally, a moderated chat produces a fresh, curated content archive for those who couldn’t attend the chat.  Again, what marketer wouldn’t kill for this kind of value from its customers and prospects?

To understand and learn how a moderated, real-time, conversations with influencers can educate your lurking prospects and deliver new insight into the critical issues of the customer, visit #4SqCHAT on Stanzr. We expect that Foursquare is fully taking advantage of this intelligence. If you’d like to learn how to leverage Social Media chats for your prospect education and marketing intelligence, sign-up for our limited, private beta today.

Posted in Conversations, Conversions, Social Business, Tweet Chats | Tagged , , , , , , , , , , | 1 Comment

How to make your Twitter chat relevant for your followers and your chat audience

By taariq | Published: May 29, 2011

Twitter chats are the hot new trend in Social Media. The number of Twitter chats continues to grow totally now about 401 Twitter chats as of this writing. These chats consist of scheduled discussions around specific topics important to the chat participants. Chats are real-time, synchronous, engagements and chat sizes vary from 5 members to thousands. Twitter chats are still evolving, but they provide a great way to engage in a focused discussion from which both moderators and audience members can learn critical insights.

Source: Fill The Funnel

1. Know your audience: The best Twitter chats focus on specific topics that are extremely relevant to the audience participating. If your audience is on Twitter, then securing participation is easy. If your most of your audience do not have a presence on Twitter, then securing a social media chat tool that allows non-Twitter members to participate will be extremely helpful in growing your audience size.

2. Frame your discussion with a blog post: To minimize a Tweet chat “drift” off topic, many chat moderators publish a framing post to organize thoughts and the topic discussions for the chat. The topics and questions of the framing post should be highlighted during the chat to keep the group on-topic.

3. Promote your chat: There are a few websites to list and promote your Twitter chat, including sites like twebevents. Make sure to add your Twitter chat and create a landing page for your Twitter chat event. If you don’t have time and energy to launch your own Twitter chat blog, then a service that includes a landing page for your chat will help immensely.

4. Use a Social Media Chat tool: Twitter delivers no guarantees on service delivery of tweets and some tweets are delayed. Although some twitter chat tools help deliver tweets, many of these are not real-time or have may experience significant delays. If you host your chat on a dedicated social-media chat platform, you can reduce delays and hiccups on your chat.

5. Be considerate of your followers: Not all your Twitter followers want to see your twitter chat traffic. If you’re sensitive to your followers and the followers of your twitter audience, recommend that they consider participating on a chat platform that supports the option to select what twitter chat traffic to share in the stream.

Twitter chats are an example of focused, community engagement that is not available on all social media platforms. Marketers should take note. If you’d like to leverage Twitter and Social Media chats to engage your customers on social media platforms, please ask us about our Stanzr private beta.

Posted in Conversations, Tweet Chats | Tagged , , , , , , , , , , , | 1 Comment